14:27 building first, building outright
it's often hard to realize or rationalize, but it's impossile to build the perfect tool outright. the perfect tool is only built over many iterations and trials; it's important to continue to iterate, rather
trends are cast over shorter time periods than we account for. when working with data, it's often risky to extrapolate with just two or four data points; with human behavior, these trends are often both pointed out and lost.